MALA MUJER
Craft brewery, Mexico City.
BRANDING / ART DIRECTION / LETTERING / PACKAGING
THE CLIENT
Cervecería Mala Mujer (Bad Woman) is an independent beer brand with a small distribution in Mexico City, its characteristic is to use women's names in its beers, giving a special twist to each of its flavors.
NEED
An identity that is attractive to the sight of men and women where the power of the Mexican woman is represented, strong, independent, and sometimes a little mean.
THE SOLUTION
A geometric, solid and strong logo that inspires confidence and modernity, aimed at a young audience interested in a beer with great flavor and with an important aesthetic where the lettering takes most of the work, a letter made to measure for each kind of beer.
KEYWORDS
Branding / Art direction / Packaging design / Beer / Lettering / Mexico /
